Badri Zolfaghari is a senior lecturer in organizational behaviour and an associate of the Allan Gray Centre for Values-Based Leadership at the University of Cape Town, Graduate School of Business. Her research interests are at the intersection of organizational behaviour, entrepreneurship, and new world of work, and has published articles, book chapters, teaching cases, and Op Eds on these topics. She received her PhD from Durham University Business School, UK exploring interpersonal trust development in multinational organizations.