Dr Caitlin Ferreira is an Associate Professor specialising in Marketing as well as the Modular MBA Programme Director. She holds a PhD in Industrial Marketing from the Luleå University of Technology in Sweden, alongside three degrees from the University of Cape Town, specialising in marketing, economics, and finance. Dr Ferreira’s teaching experience spans undergraduate and postgraduate courses across both public and private higher education institutions in South Africa and abroad.

Dr Ferreira’s research broadly centres on responsible marketing through a consideration of consumer behaviour and emerging technologies, with a particular focus on their intersections and implications for sustainable business practices. Her work explores how marketing efforts can integrate ethical considerations and leverage technological advancements in a responsible manner while fostering long-term organisational success. As a passionate educator and researcher, Dr Ferreira seeks to inspire the next generation of scholars and practitioners to advance the fields of marketing and consumer research in innovative and responsible ways. Dr Ferreira has an active presence in the global academic community, serving on the editorial boards of international journals and regularly presenting her research at international conferences.

In addition to her academic contributions, Dr Ferreira has significant experience as a marketing and research consultant. Her expertise spans designing and implementing research projects and aligning marketing strategies with organisational goals. Through her executive education initiatives, she has worked with a range of organisations to strengthen their marketing capabilities, ensuring an understanding of core marketing principles throughout the organisations.