ARTICLES BY Raymond Van Niekerk
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Management Fundamentals
Branding is simply another word for reputation
Woolworths’ 2019 Valentine’s Day gaffe was a textbook case in how not to manage a brand. A brand is essentially an extension of an organisation’s reputation, and this needs to be managed carefully and with consistency from day one.
Read ArticlePosted on 1 March 2019 by Raymond Van Niekerk